IP Builds Fashion Site for Sartoria Umbra


Sartoria Umbra is an exclusive Italian tailoring company specialising in the production and sale of knitwear and the manufacture of finished leather. The company combines traditional craftsmanship with modern aesthetics to create luxury fashion items.

With a strong regional presence the company were looking to use the web as a means to reach a wider market. Intelligent positioning were engaged on a design and build basis to fulfil these goals and develop an online presence for Sartoria Umbra which showcases the company’s product collections while conveying the quality and heritage of the brand.

The resulting build was based on the Joomla platform, giving Sartoria Umbra a simple interface from which to manage their site content, including posting news updates and new product collections. Key to the success of the project were Joomla’s strong support for multilingual content (the ability to add translations in future was seen as essential) and the K2 component, used to provide catalogue functionality.