Hotel Intelligence

What’s included in the hotel dashboard

Explore hotel market leaders and industry performance across the UK and US.

The hotel dashboard brings together multiple data views to provide a clear picture of brand visibility, demand and competitive positioning across the hotel sector.

It combines AI search and traditional search data to surface key hotel industry statistics and market trends, helping you understand how brands compete across modern discovery environments.

Each tab reveals a different view of the hotel landscape.

What hotel industry statistics are included in this dashboard?

The hotel dashboard includes hotel industry statistics across AI search and traditional search, including:

These datasets highlight hotel market leaders, publisher influence and brand performance across the UK and US.

How does Pi Datametrics identify hotel market leaders?

Hotel market leaders are identified based on visibility across traditional search results and AI-generated answers.

This includes share of voice, brand mentions, sentiment trends and presence across key SERP features and AI platforms.

What does “New” mean in the leaderboard?

The “New” label highlights hotel brands or booking platforms that have recently entered the top results for the first time in the latest reporting period.

This reflects increased visibility across search or AI results and helps identify emerging competitors and shifts in travel demand.

What is Share of Voice in the hotel dashboard?

Share of Voice measures how visible a hotel brand is across a defined set of hotel and accommodation search queries.

It reflects how often a brand appears in search results relative to competitors, helping identify which brands dominate visibility.

How is AI search visibility measured?

AI visibility is based on how often hotel brands and booking platforms are cited, mentioned or recommended within AI-generated answers.

This includes tracking brand presence across conversational platforms and understanding how brands appear in travel planning and booking journeys.

Does this dashboard include both UK and US hotel data?

Yes. You can switch between UK and US markets within the dashboard to compare hotel market leaders, visibility and brand performance across regions.

How often is the data updated?

The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the hotel sector.

Why is my brand not shown in the dashboard?

The dashboard displays a sample set of hotel brands and booking platforms.

Pi Datametrics tracks thousands of brands across traditional search and AI visibility.
Book a demo to explore the full dataset and see how your brand performs.