Unlock success in the SERPs with Pi’s Feature Explorer

Uncover new SERP feature opportunities

As the search landscape continues to shift and adapt to a searcher’s changing needs, your content must be aligned with your audience’s intent.

Should you focus on video or image content? Create newsworthy stories or optimize your product listings?

Our new Feature Explorer tool surfaces a new dimension of SERP feature data so you can focus on content types and topics that will boost website traffic and organic revenue.

With a better understanding of the keywords that return for a particular SERP feature and which brands have the most presence within them, you can better target your performance in the SERPs.

Not only will you enhance your content strategy. But you can use this new feature for competitor benchmarking too.

Highlight the brands and businesses already owning the SERP features for your terms – so you know who’s doing it well and the content they’ve optimized to achieve success.

To get started, do you know which SERP features you should prioritize first?

Use our SERP Feature Radar to analyze the search landscape and identify the features most present in your market for your search terms. Then jump straight into Feature Explorer for more granular insights.

Popular products

Use Feature Explorer to reveal product sellers and prices for your keywords.

If you’re a retail brand, you’ll want to keep on top of how the popular products feature plays out in the SERPs and who’s winning in Google’s organic shopping feature.

Feature Explorer displays:

Utilizing this data means you can optimize your product feed to compete with the market leaders. And supplement your competitor analysis reports by reviewing your price position versus competitors.

Top stories

Use Feature Explorer to view news headlines and content (URLs) returning for your selected keywords in Google’s top stories feature.

If you work in an industry that generates news such as Finance, Publishing, Sports, etc., you might be interested in the content featured in top stories, where you can filter results by ‘Search Term’ or ‘Title’.

Feature Explorer provides:

Utilize this data to understand if your news content appears in top stories and the impact this could have on your organic traffic.

As a brand, use this data to understand whether Top Stories have a positive or negative sentiment and how this can influence brand perception.

Images

Reveal the sites that perform well for Google’s image feature to help improve your image optimization strategy.

When filtering by ‘Image’, Feature Explorer displays:

Understand the type of searches most likely to produce visual results. For example, if you’re a fashion or homeware brand – do you see an increase in image results for transactional searches?

If you miss these opportunities by not appearing or optimizing for images, you might see a negative impact on the overall conversion rate from transactional searches.

Answer cards

Answer cards significantly impact the searcher’s journey and click-through rates from organic content.

Filter by ‘Answer card’ to understand its presence in the SERPs and the content favored to appear in this feature for your keyword universe.

Feature Explorer allows you to see the content that appears (URL) and the top sites that perform. You’ll see:

This level of data is essential for developing page content and informing a successful content strategy.

Hotel pack

Reveal hotel pack titles, rates, descriptions, and reviews with Feature Explorer.

Get a better understanding of the presence of this feature in the SERPs for your keywords.

And use the data to benchmark hotel rates and ratings in your market against your own.

When filtering by ‘Hotel pack’ in Feature Explorer, you’ll see:

Feature Explorer will also provide insight into where searchers are navigating to Google’s hotel price comparison tool and how this has the potential to increase organic traffic.

People also ask

Use Feature Explorer to uncover the questions your audience is asking Google.

Understand the presence of ‘People also ask’ for your keyword universe, explore the common questions searchers are looking for answers for, and discover the sites providing the answers.

Filter by ‘People also ask’ and Feature Explorer will provide:

Utilize this wealth of data to inform your on-page content and inspire your content strategy. If you’re a Content Writer use the data to plan new articles that concern the most asked questions around your different categories and subcategories.

If you find the questions appearing in the SERPs don’t align with your products or services, this could indicate that the search term being tracked is at the wrong stage of the conversion funnel to be relevant to your site.

If you’re already a Pi user, you can log in now and see this new feature in action – log in here.

If you’re not a Pi user and want to see this new tool in action, book your demo with our Solution Experts!