Travel trends during lockdown

Whilst no industry has escaped the pandemic unscathed, the travel market felt the effects the most. But is confidence in travel now building?

Taking learnings from search insight – which shows unequivocally what your customers are thinking – is critical when preparing for any new developments.

It’s more important now than ever to keep an eye on the trajectory of search demand. Whether restrictions are lifted or reinstated, optimising for search will give you the edge over your competitors in time for when customers do begin to research and purchase again.