Black Friday: US Search Landscape
This report offers a detailed analysis of US Black Friday trends, using data from AI LLM Search (ChatGPT, AI Mode, and Perplexity) and Google Search (traditional) to reveal how AI-driven and traditional search are shaping consumer behaviour.
Black Friday remains a peak period for consumer and retail activity. In 2025, traditional search demand remained strong despite an overall decline, while branded searches proved more resilient. The growing influence of AI search is also reshaping how consumers discover brands, products, and deals ahead of 2026.
In this report, we examine:
- How brands and domains are represented across ChatGPT, AI Mode, and Perplexity
- Brand authority and visibility in AI search using the AI Authority Index
- The brands with the highest Share of Search and their performance
- Changes in Black Friday demand, category trends, and forecasts for 2026
- How emerging SERP features and their importance in traditional search
Download the full report for data and insights to help you build a successful Black Friday strategy.
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