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Jon Earnshaw

Jon Earnshaw

Co Founder & Chief Product Evangelist

With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.

Articles by Jon Earnshaw

SEO keyword Cannibalisation: How to identify and fix it

SEO CannibalisationRead now

SEO for LLMs: How to Build Brand Visibility in Generative Engines

AI in SEORead now

How to best utilise ChatGPT for SEO

AI in SEORead now

BARD, ChatGPT, AI and the future of search

AI in SEORead now

Content optimisation and contextualising your ecosystem

SEO CannibalisationRead now

The November 2021 Core Update

Google Algorithm UpdatesRead now

Duplicate content SEO: How to deal with it

SEO CannibalisationRead now

How to survive Google’s 2021 updates

Google Algorithm UpdatesRead now

A 7 step keyword research strategy that converts

Keyword ResearchRead now

How SEO software can help you to make key business decisions

SEO Best PracticeRead now

Google E-A-T: The Ultimate Guide To E-A-T SEO

Ranking FactorsRead now

Google Shopping and Using Google For Smarter Growth

Industry NewsRead now

Search Intent: Building An Intent Driven Strategy with Search Features

SERP FeaturesRead now

Featured snippets: What are they & how do you own them? | SEO in the Shed

SERP FeaturesRead now

Voice search SEO: The Ultimate 7-Step Guide

SEO Best PracticeRead now

Latest webinars from Jon Earnshaw

SEO for LLMs: How to Build Brand Visibility in Generative Engines

On demandWatch now

brightonSEO: Beyond AI: How to Own the SERP in 2025 with FAST Content

On demandWatch now

SEO for LLMs, Part 2: Engineering Presence, Trust & Influence in AI-Driven Ecosystems

On demandWatch now

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