Google’s agentic Search future: will your business make the shortlist?
🗓️ Date: Wednesday, December 2nd
🕑 Time: 3 PM GMT
As Google outlines further plans to integrate AI agents more deeply into Search, what does this mean for your organic visibility and how customers discover, evaluate and choose your business?
Google’s direction points towards a future in which Search becomes a capability a personal agent uses throughout a task (hence the renaming of Gemini Spark). The user delegates an outcome, and the agent decides when to search, compare, draw on personal context and act.
For businesses, this raises a substantial new challenge: your brand may need to win selection while your prospective customer is doing something else entirely.
Join us to explore the evolution of personal and business agents, what early experiences with Gemini Spark reveal, and how to prepare your business to be discovered, trusted and chosen.
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Meet your webinar hosts 👇🏼
Jon Earnshaw
With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.
