Car Brands US Q1 2025

The US automotive market is at a crossroads, where visibility is no longer just about ranking in Google; it’s about winning the recommendation in AI-driven vehicle discovery. As the second-largest market in the world, the US remains the most lucrative and competitive battleground, where digital authority is now defined by winning the “zero-click” summary and becoming the preferred choice of AI assistants.

Get the benchmark data you need to understand your brand’s share of search, monitor the 36-month growth of industry leaders, and identify the digital signals that are actually driving your visibility in the age of the software-defined vehicle.

Inside the Report:

  • Top-performing automotive brands commanding the highest branded search demand in the competitive US market.

  • 36-Month Growth Analysis: Identifying which manufacturers are gaining significant digital momentum and which are losing their “share of mind.”

  • The AI Discovery Shift: How ChatGPT and Google AI Overviews are reshaping the “front door” of the car-buying journey.

  • Domain & Authority Analysis: Identifying the third-party platforms and review hubs that feed the AI models recommending your brand.

  • The “Unprompted” Advantage: Pinpointing where your brand naturally surfaces in organic AI conversations about reliability, safety, and innovation.


Download the full report for in-depth data and insights. Explore all of our automotive, EV, and mobility trends in the Transport & Automotive Sector Intelligence hub.

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