The global luxury fashion market is at a crossroads, where visibility is no longer just about ranking in Google; it’s about winning the recommendation in AI-driven style discovery. This study reveals how the world’s leading fashion houses are performing across AI-based search platforms like ChatGPT, capturing the organic, unprompted brand mentions that define a label’s digital authority.

Get the benchmark data you need to understand your brand’s share of voice, monitor sentiment trends, and identify the domains that are actually driving your visibility in the age of AI.

Inside the Report:

• Top-performing brands generating the highest visibility in AI-driven search.

• Dual-track visibility benchmarks for both generic fashion topics and brand-specific queries.

• Domain & Category analysis: Which platforms and content types are driving (or diverting) your brand visibility.

• Sentiment trends: How AI LLMs perceive and describe your brand reputation to luxury consumers.

• The “Unprompted” Opportunity: Identifying where your brand naturally surfaces in organic AI conversations.

Download the full report for in-depth data and insights. Explore all of our luxury market trends in the Retail & Lifestyle Sector Intelligence hub.