Same Question, Different World: Navigating AI Overview vs AI Mode
Welcome to Google’s new world of AI-powered search—where how you arrive matters just as much as what you ask.
In this session, we unpack the subtle but critical differences between AI Overview and AI Mode, and why understanding this split is now essential for SEO, content strategy, and brand visibility.
You’ll discover:
Why the same query can produce entirely different outcomes depending on your route to AI Mode
The invisible mechanics behind Google’s generative UI
How AI Mode is not just a ‘bigger Overview’ — but a different beast altogether
Tactical steps to ensure your content appears in both worlds of AI search
We’ll also show real examples of how brands appear (or don’t) across the two systems, and what you can do today to futureproof your presence in conversational search.
If you’re still thinking of SEO as a static ranking game—this session will change your mind.
Meet your webinar host 👇🏼
With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.
