How to maximize brand visibility in the changing SERP landscape
With the search landscape transforming at a rapid speed, AI Overview, emerging SERP features and user-generated content are redefining SERP visibility. Brands now have unprecedented opportunities to capture traffic and drive conversions.
As SERPs continuously evolve, navigating this complex landscape can feel overwhelming. This webinar is your strategic roadmap to understanding and leveraging the latest search trends, ensuring your brand stays ahead of the curve.
On the agenda:
- The most prominent SERP features across critical industries like luxury fashion, beauty, and homeware
- Proven strategies to identify and prioritize the SERP features most valuable to your brand
- How user-generated content and social signals are now fundamental to search dominance
- The AI Overview’s impact: Threat or transformative opportunity?
- Comprehensive SERP comparisons from the past 12 months – revealing what’s changed and why it matters
Don’t just adapt to the changing SERPs – master them. Turn these shifts into your biggest opportunity.
Meet your webinar hosts 👇🏼
Silvia Collado
SEO Manager, Pi Datametrics
Jon Earnshaw
Chief Product Evangelist, Pi Datametrics
Webinar Summary
Overview:
This webinar, led by John Earnshaw and Sylvia Collado from Pi Datametrics, explored major transformations in the search landscape, emphasizing the changing behavior of users, evolving SERP (Search Engine Results Page) features, and how SEO strategies must adapt in 2025. The discussion delved into AI integration, content authenticity, and cross-channel optimization—especially the impact of video and social content.
Key Learnings:
The SERP is No Longer Just Blue Links:
Search results have evolved from static “10 blue links” to rich, dynamic experiences with AI overviews, video carousels, Reddit threads, and more. Google is prioritizing conversational, visual, and community-driven content formats.Impact of Google’s Spam Update:
The March/May 2024 spam update aimed to improve SERP quality by demoting commercially tainted or low-value content. Authentic, user-focused content is now essential to maintain or grow visibility.User Search Behavior is Fragmenting:
Younger generations (especially Gen Z) are searching across multiple platforms—TikTok, Instagram, ChatGPT, and Perplexity—not just Google. Personalization, transparency, and visual formats matter more than traditional authority.Winning Requires Multi-Asset Presence:
Brands need to be present across multiple SERP features—AI overview, video, people also ask, images—to be competitive. Simply ranking with a single blue link is no longer sufficient.SEO & Social Must Work Together:
Social engagement now directly supports organic visibility by generating quality signals. Authentic content, creator-driven UGC, and strong social presence contribute significantly to SERP prominence.
Conclusion:
To succeed in 2025’s search landscape, brands must shift from traditional keyword- and link-focused SEO to a strategy centered on topical authority, multimedia content, and authentic engagement. Understanding search intent, aligning social and SEO, and opening multiple “doorways” on page one are critical for staying visible and competitive.
