brightonSEO: The Age of Conversation: Same Question, Different World

Every digital experience that can be a conversation is becoming one. But here’s the challenge: the conversations your customers are having with your content may not be the ones you’re seeing.

In this session, Jon will explore:

  • Why the journey your audience takes into search matters more than ever

  • How to anticipate and predict multi-turn queries

  • How to turn these insights into a future-proof content strategy

Download the slides below and watch the talk on demand.