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SEO for LLMs, Part 2: Engineering Presence, Trust & Influence in AI-Driven Ecosystems

Traditional SEO was about visibility on a page. In the world of Large Language Models and AI Overviews, it’s about visibility in a conversation. This session goes beyond theory and arms you with practical strategies to influence how your brand is perceived, interpreted, and surfaced in AI-generated results.

We’ll explore how to move beyond keywords and start building semantic presence — not just in your own content, but across the web. You’ll learn how to align with entity-based search, optimise for knowledge graphs, and elevate your brand’s presence in AI conversations, not just SERPs.You’ll leave with a playbook of actionable tactics to:

  • Optimise for concepts, not just keywords
  • Strengthen your brand’s presence across knowledge networks and citation ecosystems
  • Influence how LLMs interpret and synthesise your brand
  • Audit and enhance your off-site signals (like reviews, UGC, forums, and trusted third-party mentions)
  • Build content that plays well with generative engines and fast-index layers

We’ll also share new insights into how AI Overviews and Gemini-style assistants compose answers — and what that means for digital marketers aiming to be in the answer, not just in the index.

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Meet your webinar host 👇🏼

With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.

Pi Datametrics

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