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10 AI-Powered SEO Workflows the Experts Use to Automate, Scale & Win in 2025

AI is revolutionizing SEO, but are you using it like the experts?

Join Jon Earnshaw (Pi Datametrics) and Steven Schneider (Founder, TrioSEO) as they reveal the exact AI-powered strategies they use daily to streamline SEO, boost efficiency, and maximize search visibility.

On the agenda:

  • 10 new expert-approved AI workflows – that drive real results
  • Expert-crafted AI prompts & automation techniques for smarter SEO execution
  • The do’s and don’ts of AI-powered SEO – what actually works (and what doesn’t)
  • LIVE demos of AI tools in action – so you can see how they work in real time
  • Exclusive AI resources & GPTs – FREE for attendees

Meet your webinar hosts 👇🏼

Steven Schneider, TrioSEO

Steven is co-founder and CEO at TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies via 90 day sprints. Before TrioSEO , he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures via SEO - no paid ads, social media, or other strategies. Today, TrioSEO creates content that aims to convert browsers into buyers. Their team manages everything – the process is 100% hands-off for founders and CMOs.

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Jon Earnshaw, Pi Datametrics

With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term 'keyword cannibalization.' A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.

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Webinar Summary: Leveraging AI in SEO – Insights from Jon Earnshaw & Steven Schneider (TrioSEO)

Overview: In this insightful and practical webinar, Jon Earnshaw (PI Datametrics) hosts Steven Schneider, co-founder and CEO of TrioSEO, to explore how AI can effectively integrate into SEO workflows. The session covers prompt engineering, building AI tools, and enhancing SEO research, analysis, and content creation with AI-driven efficiencies.

Key Learnings:

  • AI as a Supplement, Not a Replacement: Steven emphasizes TrioSEO’s commitment to human-written and human-edited content. AI is viewed as a tool to assist with tasks like data analysis, brand brief creation, and ideation, rather than content generation.

  • Efficient Deep Research Using AI: Jon demonstrates how tools like Gemini and ChatGPT can accelerate topical authority research by scanning hundreds of sources, summarizing trends, and identifying keywords. Gemini’s deep research mode, in particular, offers comprehensive synthesis of user-generated content for SEO.

  • Automating SERP Analysis: A custom-built SERP scraper and corresponding GPT tool help extract and analyze SERP data, including related questions and intent indicators, reducing manual effort and surfacing insights quickly.

  • Content Optimization with AI: The webinar outlines a content creation workflow: AI-generated outlines via GPT, expansion using Claude (with tone and structure customization), and final human refinement. Custom GPTs help evaluate “helpful content” signals and compare competitors.

  • Prompt Engineering & Sharing Culture: The speakers encourage prompt sharing and collaboration as a means of collective improvement. Well-crafted prompts, reusable GPTs, and customized instructions lead to better, more consistent outputs.

Conclusion: AI in SEO is most powerful when used strategically—for research, ideation, and optimization—rather than full automation. This webinar provides actionable tools and frameworks for integrating AI into an SEO agency workflow, empowering marketers to deliver faster, higher-quality results without compromising authenticity.

Pi Datametrics

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