The Fashion and Luxury sector continues to shift rapidly as customers rely more on digital journeys, social influence and personalized recommendations. Search behavior highlights strong demand for premium, designer and athleisure segments, while fast-fashion categories experience sharper swings driven by trends, pricing and supply movement. Momentum often shifts quickly as micro-trends rise and fade across markets.

Discovery is increasingly shaped by conversational search, AI-generated style suggestions and short-form video. Customers rely on visual inspiration, creator content and AI summaries to compare brands, explore outfits and evaluate quality. These signals now play a major role in category visibility, especially for luxury, emerging labels and seasonal collections.

Seasonal retail periods and cultural moments remain critical to performance. Interest spikes around runway shows, product drops and gifting seasons reveal which brands accelerate fastest. Our dashboards and reports help fashion teams track these shifts across US and UK markets in real time.

Stay ahead in the Fashion and Luxury industry with Pi Datametrics. Access quarterly leaderboards, downloadable reports and live dashboards powered by brand health data, Google search insights and analysis from AI and large language models. Benchmark competitors, track brand momentum and uncover the consumer trends reshaping the fashion landscape.