SERP Feature Tracking Tools
Win visibility across every search experience
Track and analyze every SERP feature, from traditional listings to AI-driven results, to understand where your brand appears, where competitors dominate, and how to capture new growth opportunities.
SERP Radar
See which SERP features dominate your market
SERP Radar visualizes how each feature appears across your tracked keywords and how visible different sites are within them. This includes high-impact features such as AI Overview, People Also Ask, video results, image packs, and Top Stories. Compare your performance against competitor domains to understand who is capturing key features and where you have space to grow.
- Understand which SERP features deliver the biggest visibility opportunities
- Compare your visibility with selected competitor sites
- Identify gaps where your brand could win new placements
- Prioritize features that offer the highest commercial impact
- Spot growing formats like video-led content, creator results, and AI-driven features.
Feature Visibility Timeline
Measure feature performance trends and uncover hidden opportunities
Feature Visibility Timeline helps you understand how the visibility of key SERP features changes over time. By tracking major features such as AI Overview, video results, image blocks, Top Stories, shopping results, and People Also Ask, you can identify which content types and formats drive the most exposure, monitor visibility fluctuations, and adapt your strategy to stay ahead of competitors.
- View performance trends and visibility scores for each SERP feature.
- Identify which content formats (videos, images, news) achieve the strongest results
- Detect zero-click opportunities where feature presence dominates user attention.
- Pinpoint visibility increases and decreases using heatmaps and visual trends.
- Integrate directly with Feature Explorer for deeper analysis of specific features.
Feature Explorer
Uncover the content and competitors driving every SERP feature
Feature Explorer delivers deep analysis of each SERP feature, including AI Overview, People Also Ask, Top Stories, and video-led features such as Video Carousels. See which pages, creators, and domains are winning visibility, from brands and publishers to YouTube channels and social creators. Identify exactly how these assets earn placement and what you need to capture similar results.
- Analyze the content and sources behind every SERP feature.
- Benchmark your visibility against competing domains.
- Identify the publishers, creators, and channels driving visibility within video SERP features, including YouTube, TikTok, and Instagram.
- Explore detailed data across other major features such as Popular Products, Images, Top Stories, and carousels.
SERP Matrix
Track how search intent and SERP layouts evolve over time
SERP Matrix reveals the composition of a search term’s results page over time, helping you understand how the SERP changes and which features emerge or decline. This includes shifts in AI Overview placement, video blocks, People Also Ask, Top Stories, and other core features. Track competitor movements, intent shifts, and AI-driven changes to stay ahead.
- Visualize long-term SERP and intent evolution.
- Detect the emergence of new formats, such as AI or video carousels.
- Refine your strategy based on how Google presents results in your category.
People Also Ask Explorer (PAA)
Understand intent and create content that answers your audience’s questions
People Also Ask Explorer reveals the questions Google believes your audience is asking and who currently provides the answers. By uncovering these insights, you can create content that directly addresses audience needs and captures high-value visibility.
- Discover the real questions driving your audience’s curiosity.
- Identify where competitors own visibility within PAA results.
- Optimize content to align with intent-led queries.
- Strengthen topical authority and relevance across your site.
Frequently Asked Questions
Pi Datametrics gives you the clarity, accuracy, and depth needed to compete across modern, multi-format search experiences. With the ability to track every major SERP feature, from AI Overview and video results to People Also Ask and shopping features, Pi provides the intelligence required to prioritize opportunities and drive meaningful performance gains.
- Market-first visibility: Track over 30 SERP features, including AI-driven and emerging formats.
- Enterprise-grade precision: Access advanced filtering, rapid tracking, and export-ready datasets.
- Action-led intelligence: Move seamlessly from insight to optimization across integrated tools.
- Revenue focus: Identify and prioritize features and opportunities that deliver measurable business growth.
The SERP Feature Tracking tool is part of a connected platform designed to help you understand performance and act on opportunity. Explore the full SEO Platform to see how all Pi tools work together to improve visibility and drive measurable growth.
Search results have expanded far beyond classic blue links. AI-generated overviews, video carousels, answer cards, and People Also Ask boxes now take up more space across page one. These features shift frequently and vary by search intent, device, and category.
To compete, brands need visibility into which features appear for their key terms, how often they appear, and who currently owns them. Pi tracks more than 30 SERP features across Google desktop and mobile, showing which formats drive the most exposure and how the landscape changes over time.
SERP features are enhanced results such as People Also Ask, AI Overview, and Video Carousels that appear alongside or above standard organic listings. They shape how users interact with your brand in search.
Visit our SERP Feature Hub for expert insights, analysis, and guidance on how features like AI Overview, video results, and People Also Ask shape the modern search landscape.
Pi tracks over 30 SERP features including AI Overview, Answer Card, App Packs, Carousel, Citations, Classic Links, Knowledge Panels, Maps, People Also Ask, Popular Products, Product Listed Ads, Top Stories, Video Carousel, and more.
Tracking reveals which formats dominate your market and how competitors achieve visibility, allowing you to focus your efforts where it will have the greatest impact.
Yes. Pi tracks creator-led domains and video results appearing within features such as video blocks, carousels, and Top Stories, giving you visibility into how creators influence your market.
Yes. Pi captures the presence, content, and URLs associated with AI Overview and AI Mode so you can understand their impact on search visibility, user journeys, and competitive performance.
Yes. See which domains own each SERP feature, compare performance, and uncover opportunities to improve.
SERP feature tracking connects seamlessly across Pi’s core tools, including Share of Voice, Position Explorer, and Optimize Now.
- In Share of Voice, measure how often your brand and competitors appear across key SERP features such as AI Overview, videos, or People Also Ask boxes.
- In Position Explorer, drill into feature-level rankings to identify where your assets appear within each feature and how visibility changes over time.
- In Optimize Now, generate data-led, feature-aware recommendations to improve rankings and visibility in high-value result types.
See the features shaping your market
Book a demo to explore how Pi’s SERP Feature Tracking tools can help you capture more visibility and value from organic search.
