Food & Drink Brand Health Dashboard | Track Brand Sentiment & Demand
Benchmark your food and drink brand against 2000+ industry leaders
Compare performance across household favourites and emerging disruptors. Analyse search demand, consumer sentiment and competitive standing across the UK and US.
Dashboard coverage
Markets: UK & USA
Search Engine: Google.co.uk, Google.com
Category: Food & Drink
Data Insights: Branded search volume, SERP sentiment analysis, and year-on-year growth
Methodology
Pi’s Brand Health Dashboard tracks Google search interest and reputation of 2000+ of the world’s leading brands. The report measures brand health by analysing:
Interest: Measured using Google’s search volumes, highlighting brand awareness and demand.
Sentiment: Utilising AI to analyse search results including news, searcher questions and social media, and classifying them into positive, neutral or negative.
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