SEO platform for gambling companies
Pi Datametrics gives betting and gaming operators full visibility across AI search, conversational results and traditional listings. Understand where your brands and affiliates appear, how competitors perform, and which opportunities drive commercial growth across casino, sportsbook and gaming markets.
+88% increase in share of voice
A global betting group used Pi to uncover its true search competitors and benchmark visibility across high-value themes. The team achieved an 88% increase in share of voice within one quarter, moving from 3.2% to 6% and topping the category leaderboard.
190% growth in new depositing customers
A gaming company used Pi’s market insights to analyse category performance and identify a major acquisition opportunity. Within one month, the group recorded 190% growth in newly depositing customers and €4 million in additional revenue.
13% increase in online market share
Using Pi’s commercial insights, a global entertainment provider tracked emerging growth categories and prioritised investment across its portfolio. The result was a 13% uplift in market share and faster expansion across multiple regulated markets.
Uncover your true search landscape
Gambling operators use Pi to map their full search ecosystem across sportsbook, casino and affiliate markets. Track performance across AI search, conversational results and traditional SERP features to understand where you hold share and which categories drive the most value. Use Pi’s People Also Ask insights to identify event-related questions and trending topics that influence betting behaviour.
Track your visibility and competitors in every search experience
Monitor visibility across AI search, conversational results and traditional listings to see exactly how your performance compares to competitors. Pi reveals who leads in key categories, how presence shifts across markets and where to focus for maximum impact.
"A powerful and flexible search insights platform"
What do you like best about Pi Datametrics?
Pi Datametric's SERP feature reporting and evolutions in the AI/LLM tracking space continue to make them a market leader and invaluable for any business operating in a space being disrupted by these new technologies.
Identify commercial and partnership opportunities
Pi’s data helps operators uncover and evaluate new opportunities for growth. Use market-wide visibility to assess which competitors are gaining traction, identify potential partnerships and spot emerging markets with untapped value.
Plan for seasonal peaks and major sporting events
With Pi Search Trends, teams can track rising interest around upcoming tournaments, matches and betting markets. Forecast demand, align content and campaigns to key moments in the sporting calendar and focus on categories with the highest potential for ROI.
"Easy and In-Depth Content and Analysis SEO Tool"
What do you like best about Pi Datametrics?
Pi Datametrics helps for reporting and discovering which competitors are best to compare the business too. It also highlights areas which are weaker for SEO to focus on.
Align global teams around one source of truth
SEO, acquisition, affiliate and BI teams use Pi to share insights and coordinate decisions across multiple markets. Real-time visibility brings together technical and commercial performance to support unified, data-led growth.
"Great Tool with Amazing Service"
What do you like best about Pi Datametrics?
The in-depth features allow for a well-rounded analysis to be carried out in the most important marketing channel of all (SEO). The team are always on hand to ensure all data is used to maximum effect. The ability to look into the wider landscape is a fantastic addition, meaning we're able to see when our competitors are gaining pace, or letting some areas slip.
FAQs: Gambling, Casino, and Sports Betting SEO
Gambling SEO helps online gaming, casino, and sports betting brands increase visibility in search results and reach high-value players. It involves optimizing websites, landing pages, and content for both traditional and AI-powered search.
Pi Datametrics provides full visibility across search and conversational experiences, helping gambling operators understand where their brands and competitors appear and how that visibility impacts acquisition and revenue.
A gambling SEO platform is a tool that helps operators and affiliates track organic performance, monitor competitors, and uncover opportunities in the online gaming landscape.
Pi Datametrics is the enterprise gambling SEO platform that connects visibility to commercial value. It shows which themes and categories drive growth, identifies new acquisition opportunities, and tracks market share across casino, sportsbook, and affiliate verticals.
A casino SEO platform helps online casinos improve search visibility for key categories such as slots, live games, and promotions.
Pi Datametrics gives casino brands the insights to understand which competitors dominate key SERP features, where AI-driven recommendations are surfacing casino content, and which search opportunities have the highest potential return.
Casino SEO is the process of optimizing casino websites and content so that players can easily find games, bonuses, and guides in search results.
Pi Datametrics helps casino marketers understand their performance against competitors, identify high-value opportunities, and ensure every piece of content contributes to brand growth and revenue.
Leading gaming and betting operators choose Pi Datametrics because it:
- Tracks visibility across AI, conversational, and traditional search
- Connects organic performance to measurable commercial impact
- Provides competitor benchmarking and market share insights
- Detects keyword conflicts and overlapping content across brands
- Reveals new growth opportunities in fast-moving betting and casino categories
With Pi, teams can align SEO, content, and acquisition strategies using one source of truth for visibility and performance.
The features highlighted on this page represent just part of Pi’s broader enterprise SEO platform. Explore the full SEO Platform to see how all Pi tools work together in one platform, giving a holistic view across AI and traditional search.
A scalable SEO platform built for gambling and gaming brands
Gain clarity across casino, sportsbook, and affiliate markets. Pi Datametrics helps gaming companies uncover visibility gaps, track share of voice across AI search, and scale growth across multiple markets.
