Christmas & Holiday Season: US Search Landscape 2025

As the Holiday season approaches, our latest report uncovers how Christmas & Holiday search behavior in the United States is evolving. Drawing from Google search data, the report reveals how value-led decision-making, earlier planning, and AI-influenced search journeys are reshaping the landscape.

In this report, we explore…

  • Trends in searcher behavior – Understand how consumer priorities are shifting.
  • Shifting patterns in Christmas & Holiday demand – See what’s driving changes in interest and timing.
  • Changes in the search landscape – Explore how AI-powered results and new SERP features are influencing visibility.
  • Benchmark insights from Pi’s Intelligence Unit – Based on a robust dataset built from in-depth keyword research.
  • Predictions for future trends – Prepare for peak season with forward-looking insights.

Download the full report for a detailed analysis of the US Christmas & Holiday search landscape — and see how consumer behavior is set to evolve in 2025.

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