SEO platform for retail and eCommerce SEO teams
Pi Datametrics gives retail SEO teams complete visibility of how their brand and competitors perform across the SERP ecosystem, from Google Shopping and Popular Products to AI search and conversational results.
+76% growth in organic value year on year
A national furniture retailer used Pi’s Market Intelligence and Position Explorer to uncover market gaps, identify content conflicts and create high-performing category pages. The result was a significant uplift in organic visibility and market share.
+75% YoY growth in US merchandise revenue
A global fashion marketplace used Pi’s Market Intelligence to report on performance across multiple markets and categories.
By analysing share of voice and revenue potential, the team identified where to focus their strategy to maximise ROI and forecast growth. Pi’s data helped them prove the commercial value of SEO and align investment to high-performing markets.
+32% increase in organic visibility in one quarter
A luxury department store group used Pi’s Market Intelligence to uncover search revenue opportunities across key fashion and beauty categories. By benchmarking against competitors and tracking seasonal trends, the team prioritised optimisations that delivered measurable category growth.
See your brand the way shoppers do across every search touchpoint
Retailers use Pi to track performance across every part of the search landscape, including Google SERP features, AI search and LLM-driven results. Pi gives retail teams visibility into everything that shapes the shopping experience, such as Popular Products, image results and what people are saying in conversational search. This reveals how visibility, sentiment and brand presence influence shopper decisions.
Uncover where your competitors are winning in search
Retailers use Pi to compare visibility against competitors across Google SERP features, AI search and LLM results. See who’s gaining share of voice, where you’re being outperformed and where you can capture new opportunities across your product categories and markets. Pi’s Market Intelligence gives retail teams a complete picture of performance and category leadership.
"A powerful and flexible search insights platform"
What do you like best about Pi Datametrics?
Pi Datametric's SERP feature reporting and evolutions in the AI/LLM tracking space continue to make them a market leader and invaluable for any business operating in a space being disrupted by these new technologies.
Reveal your Estimated Revenue Opportunity for every product line
Retail SEO teams use Pi to connect visibility to potential revenue with Estimated Revenue Opportunity. Understand how ranking gains, new features or lost visibility translate directly into commercial value so retail teams can prioritise the product and category areas that deliver the greatest impact.
Plan for seasonal peaks and fast-moving shopper trends
Retailers use Pi Search Trends to identify rising demand, trending products and emerging conversations that shape shopping behaviour. Track seasonal peaks, forecast when interest will grow and plan campaigns around the key retail moments that matter most. Use these insights to respond to real consumer intent and stay ahead of shifting search and conversational trends.
"Amazing for large eCommerce sites"
What do you like best about Pi Datametrics?
Being able to see category performance at a high level, allowing you to quickly check performance.
Optimize Now for evolving shopper intent
Retail content teams use Pi’s Optimize Now to improve product and category pages for both transactional and conversational queries. AI-driven recommendations help adapt content faster and align with the way customers now search and shop.
Eliminate content conflict across your online store
With Pi’s Conflict Detection, retail SEO teams identify overlapping or competing pages before they harm visibility and revenue. This ensures every page has a clear role, protecting performance across large product catalogues.
"Quick, actionable insights for fashion SEO teams"
What do you like best about Pi Datametrics?
Pi Datametrics helps me analyse top fallers for our sites, from this I can improve content where keywords have been missed and therefore hopefully improve SERP rankings. I use it on a weekly basis and find it easy to use and navigate. Integrating this into my working life is simple and support (if needed) is available.
FAQs: Retail SEO and eCommerce SEO
E-commerce SEO is the process of optimizing an online store so that its products, categories, and content appear in search results when customers are ready to buy.
It involves improving technical performance, on-page content, and keyword targeting to make sure products rank where purchase intent is highest.
Pi Datametrics helps e-commerce teams go beyond traditional SEO by revealing visibility across AI search, LLM-generated results, and conversational search, connecting performance to real commercial impact.
Retail SEO is the process of optimizing online and in-store retail brands to appear where shoppers search for products. It helps retailers attract high-intent traffic, increase product visibility, and drive conversions.
Pi Datametrics gives retailers complete visibility across traditional, AI-powered, and conversational search so they can understand where customers are discovering their products and how that visibility impacts revenue.
A retail SEO platform is software built to help retailers monitor search visibility, track competitors, and connect organic performance to commercial outcomes.
Pi Datametrics is the enterprise-grade retail SEO platform that lets retail and e-commerce teams uncover category opportunities, detect content conflicts, and measure the revenue potential of every keyword or product line.
The top eCommerce SEO tools combine technical SEO, content optimization, and commercial reporting. Pi Datametrics includes:
- Market Intelligence to identify trending products and category gaps
- Estimated Revenue Performance to connect search visibility to revenue opportunity
- Optimize Now to improve product and category content quality
- Conflict Detection to identify duplicate or competing listings
These tools help retailers plan campaigns, optimize content, and win share of voice in highly competitive markets.
Retail and eCommerce teams choose Pi Datametrics because it:
- Tracks visibility across AI, conversational, and classic search
- Connects SEO performance directly to sales and revenue impact
- Surfaces category and product trends before they peak
- Detects internal keyword and page conflicts automatically
- Scales globally across multiple markets, brands, and teams
With Pi, retailers can align marketing, SEO, and merchandising teams around a single source of truth for growth.
The features highlighted on this page represent just part of Pi’s broader enterprise SEO platform. Explore the full SEO Platform to see how all Pi tools work together in one platform, giving a holistic view across AI and traditional search.
A bespoke and scalable SEO platform for retail brands
Get a complete view of how your retail brand performs across traditional and AI-powered search. Pi Datametrics helps eCommerce teams uncover growth opportunities, protect visibility, and drive revenue across every category.
