SEO for LLMs: How to Build Brand Visibility in Generative Engines
4PM BST | 8AM PST Wednesday, 28 May
As AI transforms how people search, brand visibility no longer begins and ends with Google’s classic rankings. Today’s consumers turn to ChatGPT, Claude, Perplexity, and Gemini for personalized answers that satisfy intent without a click. In this new landscape, being included and trusted by generative engines matters more than traditional rankings.
To stay visible, brands must shift strategies, focusing on content that builds brand authority and is designed to generate LLM responses. Without adapting, brands risk disappearing from the future of search.
In this webinar, you’ll learn:
- Understand how conversations in LLMs result in often very different journeys and outcomes
- The core differences between traditional SEO and SEO for LLMs, and why the old rules aren’t enough anymore
- Practical strategies to build authority, get cited by LLMs, and optimize your content for AI-driven discovery
- How to audit your brand’s current presence for conversational search – and close visibility gaps
This webinar will explain why presence in the conversation beats rankings in the AI era, and equip you with the tactics you need to ensure your brand is present where modern searchers are finding their answers.
"*" indicates required fields
By submitting this form you agree to Pi’s T&Cs
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Meet your webinar host 👇🏼
With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.
