The News and Media sector is shaped by rapid information cycles, shifting consumption habits and rising demand for personalized content. Search behavior reflects strong interest in breaking news, entertainment and sports, while demand swings heavily based on real-time events and viral moments.

Discovery patterns are changing through conversational search, AI-curated summaries and short-form video platforms. Audiences rely on AI tools for quick explanations, context and fact-finding, while video creators increasingly drive content discovery and media brand visibility. These patterns significantly influence search momentum across publishers and broadcasters.

Event cycles, cultural moments and major announcements drive fast and unpredictable shifts in demand. Our dashboards and reports highlight where audiences move, which brands gain traction and how visibility changes across the US and UK.

Stay ahead in News and Media with Pi Datametrics. Access quarterly leaderboards, downloadable reports and live dashboards powered by brand health data, Google search insights and analysis from AI and large language models. Benchmark competitors, understand audience behavior and identify high-velocity trends.