Share of Voice Tools
See your Share of Voice across every search surface
Pi’s Share of Voice Tools show exactly where your brand gains and loses visibility across traditional search, AI Overviews and all major SERP features. Analyze any URL in any market on any search engine and reveal how your brand performs across the entire search landscape.
Share of Voice Leaders
Benchmark your visibility against the real market leaders
The Share of Voice Leaders view shows the top-performing domains within your chosen market. See how your visibility compares against up to 30 competitors and understand which sites dominate each category and subcategory.
- Measure visibility across every search surface, including AI-driven results
- Understand how competitors perform at market, category and subcategory level
- Reveal the brands gaining visibility in AI experiences and new SERP formats
Share of Voice Timeline
Track your visibility shifts over time
Visualize how your Share of Voice changes week by week. The timeline view reveals how market events, algorithm updates and seasonal trends impact visibility across both traditional and AI SERP surfaces.
- Compare your performance trend with the top 10 competitors
- Identify market volatility and growth periods
- Reveal emerging players in AI-driven results
Category and Subcategory Breakdown
Drill into every corner of your market
Explore Share of Voice by category and subcategory. Identify where you lead, see who dominates and uncover new competitors shaping your landscape.
- Discover emerging competitors and new players in your market
- Compare your visibility with top performers by category or subcategory
- Identify untapped areas of opportunity to guide your next SEO strategy
SERP Feature Tracking and Selection
Measure every surface that drives visibility
Search visibility no longer stops at blue links. Pi’s Share of Voice Tool measures your brand’s presence across every major SERP feature, including AI Overviews and other AI-driven results. Select individual features or build custom combinations to see how visibility shifts across the evolving search landscape.
- Track visibility across 30+ SERP features, including AI Overviews, People Also Ask, Featured Snippets and Video
- Build Share of Voice charts for specific SERP features or multi-feature views
- Identify which search experiences drive the most exposure for your brand and competitors
Frequently Asked Questions
Pi’s Share of Voice Tools measure visibility across traditional and AI-driven results, tracks performance over time and reveals how your competitors perform at market, category and subcategory level. It provides accurate, real-time insight into where your brand stands and where your biggest opportunities are.
The Share of Voice Tools are part of a connected platform designed to help you understand performance and act on opportunity. Explore the full SEO Platform to see how all Pi tools work together to improve visibility and drive measurable growth.
Share of voice measures the percentage of visibility your brand owns in search compared to competitors. At Pi, it’s calculated using the Organic Value Score (OVS) of ranking positions across your selected market.
Pi’s Share of Voice Tools measure visibility by analyzing how your site and competitors appear across all relevant search surfaces. Using the Organic Value Score (OVS) for each ranking position, the tools show your Share of Voice at market, category and subcategory level. You can view performance across more than 30 SERP features including AI Overviews, compare your position with leading competitors and track how your visibility changes over time.
The Organic Value Score is Pi’s proprietary metric that calculates the commercial value of every search term. It combines search volume, cost-per-click, and competitive factors to reveal the true opportunity and potential return from organic visibility. This enables more accurate comparisons of performance and value across categories, markets and competitors.
Yes. The Share of Voice Tools recalculate visibility weekly and monthly so you can compare your Share of Voice over time. This helps you understand performance trends, market changes and the impact of algorithm updates or new competitors entering your space.
AI Share of Voice extends this measurement to include AI-driven search surfaces such as AI Overviews and other generative results, giving you a complete picture of your total visibility in evolving SERPs.
See where your brand truly stands in search
Discover your market position and visibility across every SERP surface with the Pi Datametrics Share of Voice Tool. Measure, compare and track your performance in both traditional and AI-driven search results.
