Backlink Management
Strengthen authority with data-led backlink intelligence
Understand every link shaping your organic visibility and identify the trust, quality, and risk signals influencing performance.
Link Profile Overview
A complete picture of your domain’s authority
Get a clear understanding of your backlink landscape, powered by Majestic’s Link Intelligence database. Pi consolidates quantity, quality, trust signals, and patterns to help teams evaluate performance and risk at pace.
Use the overview to benchmark your authority and identify the areas where trust-building efforts could have the greatest impact.
- Quality and quantity scores via Trust Flow and Citation Flow
- Clear visibility of link distribution, trends, and risk
- Rapid identification of authority strengths and weaknesses
Referring Domain Intelligence
Focus on the domains that drive authority
Refining authority requires clarity over which domains deliver value and which may undermine trust. Pi’s referring domain insights help you distinguish high-quality sources from toxic or low-value domains, with filtering that reveals anchor text patterns and thematic alignment.
This makes it easier to prioritise outreach, clean-up, or monitoring based on measurable trust and relevance.
- Domain-level Trust Flow and Citation Flow scoring
- Full visibility of backlinks per referring domain
- Anchor text filtering to assess natural language relevance
Backlink-Level Analysis
Identify the links shaping your visibility
Assess every backlink individually to understand its source, anchor text, follow state, link type, and authority metrics. With transparent link-level evaluation, teams can quickly spot low-quality or harmful links, highlight content-led acquisition opportunities, and track the impact of link-building efforts.
- Link type, follow status, and anchor text for every URL
- Source-level Trust Flow and Citation Flow
- Fast identification of toxic or irrelevant links
Anchor Text Profiling
Understand intent, context, and optimisation risks
Anchor text signals intent, authority, and natural linking behaviour. Pi reveals the distribution of your anchor texts, highlighting branded, commercial, and informational patterns to help prevent over-optimisation issues while reinforcing priority categories.
- Backlink and referring domain counts by anchor text
- Natural language and category alignment checks
- Detection of manipulated or over-optimised anchors
Page-Level Authority Insights
See which pages earn trust and identify weak points
Pi evaluates individual URLs across key authority metrics, helping teams understand which pages attract strong links and which require attention. Page-level insights support link reclamation, internal linking improvements, and the reinforcement of high-value categories.
- Page-level Trust Flow and Citation Flow
- HTTP status checks for link continuity
- Detection of orphaned or under-linked high-value pages
Frequently Asked Questions
Search engines increasingly rely on link quality to assess authority. Poor-quality links can suppress visibility, while trusted, contextually relevant links strengthen continuity across priority categories. Pi Datametrics brings clarity to backlink performance with market-aligned analysis, trusted link intelligence from Majestic, and actionable insights that enhance authority and support long-term organic growth.
- Build a healthier link profile with clear visibility of quality, trust, and risk
- Benchmark authority against competitors to uncover strategic gaps
- Prioritise link clean-up and acquisition based on measurable impact
Pi combines Majestic’s industry-leading link database with Pi’s enterprise-level visibility analysis, enabling teams to connect backlink health to search performance, competitive context, and category-level authority. This provides a more strategic view than standalone link tools. Explore the full SEO Platform to see how all Pi tools work together to improve visibility and drive measurable growth.
Yes. Trust Flow, Citation Flow, link type, and anchor text patterns make it easy to pinpoint low-quality, suspicious, or irrelevant links. This supports clean-up initiatives and protects visibility.
Yes. You can compare high-value referring domains, trust metrics, and backlink volume trends across competitors to identify authority gaps and link-building opportunities.
See how Pi strengthens authority and visibility
Book a demo to explore Pi’s backlink intelligence, or view the platform to see how visibility, authority, and trust come together in one place.
