How search demand has changed in 2020

Our 2020 calendar has deviated from expectations enormously, and the trend patterns we usually rely on to plan and forecast our strategies have been thrown wildly off-course.

With this uncertainty in mind, there has never been a more important time to track consumer search demand trends.

If reactive strategies aren’t put into place now to capitalise on this new demand, later peaks are unlikely to materialise; these trends are ephemeral, and the marketplace will soon become saturated.

Getting closer to your customers, and acting with immediacy is vital. If you’re not investing in data and content now… when will be the right time?