Brighton SEO 2015: Jon Earnshaw’s talk on stolen, duplicate content

22 Sep 2015|5 MIN READ


Friday 18th September saw brands, agencies, and freelancers flock to Brighton Dome for the bi-annual natural search conference: BrightonSEO. Sponsored by us, Pi Datametrics, Brighton SEO was once again hugely successful, with over 2000 people commuting from all over Europe to attend.

The two day event consisted of workshops, training sessions, and insightful talks from world-class speakers, on topics ranging from PPC strategy to video marketing.

Watch Jon's Brighton SEO talk here:


Jon Earnshaw: Stolen, duplicate content

At 9.40am in The Old Courtroom our CTO Jon Earnshaw took to the stage once more to discuss the affects of what happens when someone plagiarises or totally steals your content.

Jon Earnshaw's Talk Stolen Content














Using the Pi Datametrics, SEO platform Jon showed real examples of a thief prospering in the SERPs as a result of their stolen content; therefore highlighting that Google doesn't deal with this matter too well.

Jon Earnshaw's a thief stolen content









In a bid to highlight the negative interplay between stolen and original content, Jon turned into a bit of a thief; demonstrating how we had appropriated content from impressive sites such as Econsultancy and Clickz, and still gone on to succeed in the SERPs. Stealing content disrupts the original sites’ SERP rankings, and according to Jon, over time the ‘thief’ will not only outperform the original, but supersede it.


Jon’s conclusion:

  • Focus on unique, quality content
  • Pay close attention to even the slightest SERP flux
  • Rule out other potential threats to search visibility (i.e. cannibalisation)
  • Continuously monitor resellers and channels


Stolen Content: Brighton SEO slides


Praise for Jon:

As always, Jon proved hugely successful, and gained a lot of adoration on Twitter:



Brighton SEO 2015 Pub Quiz

After a long day delegates crossed the road to join in with Pi Datametrics' inaugural Brighton SEO 2015 pub quiz, hosted by Pi's Sam Silverwood-Cope.
The marketing delegates competed fiercely for the official Pi Datametrics’ trophy, and the finest Poundshop treats.

The quiz topics included SEO, Social Media, 90’s dance music, and general knowledge. Forward3D took the lead, with a perfect score of 10/10 in the first round, but by round 3 (social media round) Navabi had worked their way to the top spot.



Pub Quiz Questions:

Do you know the answers?

Q1 Brighton SEO pub quiz Pi DatametricsQ3 Brighton SEO pub quiz Pi DatametricsQ8 Brighton SEO pub quiz Pi Datametrics








The Winners

The competition was close, but L’oreal took first place with 51 points, closely followed by Navabi (which included industry journalists from ClickZ and Econsultancy) in second place with 48.

If you would like to take part in the next BrightonSEO pub quiz, please contact Sam @scopey123 on Twitter.


Louise Linehan

Louise Linehan

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