Sam Hailstone

Sam Hailstone is a senior SEO strategist with over 20 years of experience driving organic growth for some of the world's most recognisable brands. As former Head of SEO at YOOX NET-A-PORTER Group and Director of Organic Performance at Brave Bison, Sam has shaped enterprise SEO strategy at the highest level. A panellist at DMWF London, he specialises in turning search intelligence into measurable commercial outcomes and is currently focused on the evolving role of organic discovery in the AI search era — and what it means for brands competing for visibility.