Emily Walton

Emily is a Senior SEO Manager at Pi Datametrics, bringing over nine years of digital marketing experience spanning SEO, PPC, content strategy, and AI-driven search innovation. She specialises in enterprise-level SEO, working with FTSE 100 companies and global brands across sectors including Retail, Travel, Luxury Fashion, Finance, and Tech. Her strength lies in transforming complex search intelligence into actionable strategies, from technical SEO and on-page optimisation to AI Search and Generative Engine Optimisation (GEO). With a multidisciplinary background rooted in visual storytelling and conversion-focused marketing, Emily bridges creative insight with data precision. She’s a returning speaker at industry events like the South Coast Digital Marketing meet-up and writes regularly on technical SEO, content strategy, and the evolving role of AI in search. Outside of work, she’s a keen crocheter and the co-founder and lead vocalist of Americana duet Foxbridge.