Gambling Brand Health Dashboard | Track Awareness & Sentiment
Benchmark your gambling brand against 2000+ industry leaders
Track awareness and sentiment across betting, casino and gaming brands. Explore how regulation, sponsorship and consumer perception influence visibility across the UK and US.
Dashboard coverage
Markets: UK & USA
Search Engine: Google.co.uk, Google.com
Category: Gambling
Data Insights: Branded search volume, SERP sentiment analysis, and year-on-year growth
Methodology
Pi’s Brand Health Dashboard tracks Google search interest and reputation of 2000+ of the world’s leading brands. The report measures brand health by analysing:
Interest: Measured using Google’s search volumes, highlighting brand awareness and demand.
Sentiment: Utilising AI to analyse search results including news, searcher questions and social media, and classifying them into positive, neutral or negative.
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