How to work out your SERP Feature SoV & get on the Pi Leaderboard

In this week’s episode Jon Earnshaw, Chief Product Evangelist at Pi Datametrics, takes us through the importance of analysing top-level Share of Voice with the inclusion of SERP Features.

Despite what we may think of them, SERP Features offer unprecedented visibility, customer experience and critically, ROI opportunity.

If we don’t analyse and own these features, our competitors will!