Fashion AU Leaderboard
Who dominated in Google AU for Fashion retail in Q4 2021?
1st place
myer.com.au | 7% SoV
2nd place
theiconic.com.au | 6% SoV
3rd place
cottonon.com | 5% SoV
Fashion AU | Q4 Leaderboard
Oct - Dec 2021
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
myer.com.au | 6.91% | |
| 2 | |
theiconic.com.au | 5.99% | |
| 3 | |
cottonon.com | 4.70% | |
| 4 |  |
asos.com | 3.49% | |
| 5 |  |
davidjones.com | 1.37% | |
| 6 |  |
wikipedia.org | 1.12% | |
| 7 |  |
boohoo.com | 0.94% | |
| 8 |  |
target.com.au | 0.88% | |
| 9 |  |
showpo.com | 0.84% | |
| 10 |  |
hm.com | 0.76% | |
| 11 |  |
uniqlo.com | 0.73% | |
| 12 |  |
prettylittlething.com.au | 0.67% | |
| 13 |  |
birdsnest.com.au | 0.63% | |
| 14 |  |
bigw.com.au | 0.58% | |
| 15 |  |
rebelsport.com.au | 0.58% | |
| 16 | |
target.com | 0.55% | |
| 17 |  |
brasnthings.com | 0.54% | New entry |
| 18 |  |
kmart.com.au | 0.49% | |
| 19 |  |
forevernew.com.au | 0.49% | New entry |
| 20 |  |
strandbags.com.au | 0.41% |
How search behaviour changed due to Covid-19
Download the report to discover:
- Which categories grew due to Covid-19?
- The most searched terms throughout 2020
- The highest growth terms throughout 2020
- Who are the top players across the categories?
- What did we ask about the most searched terms?
