Market Leaders

Who is the Market Leader in your industry? Pi Market Leaders showcase the top performing brands across millions of consumer searches & competitors. And now, our leaderboard share of voice is determined not just by classic searches, but also SERP Features – giving you a 360 degree view of the online landscape.

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Discover the Market Leaders in the below industries

Download our free market leader reports below, and explore how search can reveal the behaviours of billions of consumers globally.

What data features in Pi Market Leader leaderboards?

Share of voice explained

Share of voice insight fuels our Market Leader leaderboards. We capture every returning site in Google, for every single search we analyse.

One search alone can return billions of sites. The term ‘Dresses’, for example, returns 4bn.

When we assess a brand’s appearance across thousands of these searches, it’s a big indication of their performance and opportunity.

Organic Value Score explained

Organic Value Score fuels our Market Leader leaderboards. We created OVS to give a better indication of a search terms’ ability to convert.

OVS takes all forms of market data into account beyond just search volume, when determining the value of a search.

This means we’re able to show a brand their most commercial categories and trends, to inform their future strategy.

Market leader Workspaces

The data behind our market leader reports have been carefully collated by our expert data scientists, encompassing 10K + of the most valuable search terms, across 40 thousand domains, within each sector.

These pre-categorised industry workspaces are available to purchase from Pi.

Get in touch to see the data