2024 wrapped: A year at Pi Datametrics

2024 has been a transformative year for both search and Pi Datametrics. As AI-driven search evolves, traditional trophy keywords are being replaced by conversational, intent-driven search behaviors. At Pi, we’ve embraced these shifts, staying focused on delivering innovative solutions to help our users navigate this pivotal change in the SEO landscape.

Read on for a recap of our biggest moments from 2024 and an exclusive look at what we’re working on for 2025!

What’s new in the Pi Datametrics platform?

At Pi, we’re committed to evolving our platform to meet the changing needs of our users. In 2024, we rolled out some key product updates including:

Optimize Now

The launch of Optimize Now signified a major expansion in our suite of SEO and search intelligence tools. Powered by GPT-4o, Optimize Now evaluates your content and search performance, delivering clear, actionable recommendations to enhance your content and maximize search visibility.

Feature Visibility Timeline

Track SERP feature changes over time with Feature Visibility Timeline. This tool provides a timeline view of SERP feature presence, allowing you to measure performance trends, identify opportunities, and understand the prominence of over 20 SERP features for your target search terms.

Lumar Integration

Our partnership with Lumar brings technical SEO data and insights directly into your Pi Datametrics dashboard via a widget. This widget allows users to address technical issues seamlessly, combining search and technical data for holistic technical and content optimization.

💡 Learn more about these updates on our product news page.

Content that shaped 2024

In addition to dropping new feature releases and product updates, we’ve continued to deliver insights and resources to the SEO community. Here are a few of our favourites from 2024:

Articles

• Voice Search, Conversational Search and AI: How To Succeed In The SERP Multiverse
• The Future of SEO: Embracing Conversations Over Keywords
• 5 Strategies to Outperform Your Competition by Leveraging the Future of Search

Reports

• Black Friday Search Landscape - UK & US
• Christmas & Holiday Search Trends - UK & US
• Gifting Search Landscape - UK & US

Webinars

• How to Adapt Your SEO Strategy for AI-Powered Search
• brightonSEO: Beyond the SERP multiverse - Optimising content in the age of conversation
• Prioritizing Technical and Content SEO for Optimal Organic Performance

💡 Explore more blog content, market analysis reports and webinars.

Easiest SEO tool to do business with

We’re thrilled to have been recognized as ‘easiest to do business with’ in the SEO Tools market by G2 this fall! Here’s what some of our customers had to say:

“Not only does Pi Datametrics provide many layers to insights around our market and SEO opportunities which feed directly into our strategy, the support they provide is first class. Whenever we have a question about specific data sets or how to find certain pieces of analysis, someone is always on hand to answer promptly and help us get the info we need.” - SEO Manager

“I like how much detail you can go into with data analysis and really drill down to how a page or keyword is performing. I find the cannibalization checks particularly useful. I also like that you can track keywords daily. The Pi team have delivered great training sessions and consultations on how we can improve the website.” - Retail user

💡 Check out more reviews of Pi Datametrics on G2.

As search continues to evolve, Pi remains at the forefront of SEO innovation, ensuring our users stay ahead in the dynamic world of SEO. Follow us onLinkedIn or subscribe to our newsletter for the latest updates.

Here’s to an exciting 2025! 🎉