2026 Will Reward the Prepared: The 5 Forces Redefining Search today

10th December 2025 – 4PM GMT | 8AM PST | 5PM CET

2025 has been the most disruptive year in search since the web began — and the pace isn’t slowing down. If anything, 2026 is going to reward the teams who start running now.

On 10th December, Jon Earnshaw, Silvia Collado, and Emily Walton are coming together for a live panel to break down the five forces that will define your search reality in 2026. If you want clarity on what actually matters — not the noise — this is the session.

We’ll be unpacking:

Multimodal & Visualisation in AI Mode – Why Google’s new multimodal model is the biggest shift in user interaction since universal search — and what brands must optimise for beyond text.
FAST Content with a Focus on Video – Why authority is now built through first-hand, authentic, social signals — and how video has become non-negotiable for AI-driven discovery.
Agentic SEO – The rise of agents changes everything: navigation, retrieval, task-completion and brand presence. We’ll show where optimisation is heading next.
The Post-Traffic Economy – If AI surfaces your answers but keeps the user, how do you measure value? We’ll outline the new metrics that matter when clicks aren’t the goal.
The Human Protocol – As AI floods every surface, proving that you are human, trustworthy and real becomes a competitive advantage. Here’s how to build it into your content and workflows.

This isn’t a trends talk. It’s your operational briefing for 2026 — packed with practical guidance, examples, and space for your questions.

If you want to hit the ground running next year, come join the conversation.

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