What does generative AI mean for the future of search?


Generative AI is reshaping the way we interact with search engines. As we shift from traditional keyword-based results to more personalised, conversational search experiences, what does this mean for SEO?


Jon Earnshaw explores the dynamic changes happening in the search landscape and discusses how search engines are becoming more intuitive to understand searcher intent like never before.

In this webinar, Jon covers:

  • Is this a new era of conversational search? Understand how people are now engaging in meaningful conversations with search engines to find information
  • What is Google’s Search Generative Experience and how is generative AI reshaping the traditional SERPs?
  • How can SEOs embrace change and adapt to the changing search landscape?