Webinar: How to Adapt Your SEO Strategy for AI-Powered Search

SEO in 2025: How AI Will Reshape Search and Content Strategy 🔮

2025 is set to be a groundbreaking year for SEO, as AI transforms search into a journey of discovery. Join Jon Earnshaw (Pi Datametrics) and Andy Francos (Be Franc Marketing Consultancy) for an exclusive webinar exploring AI-driven SEO trends and key predictions for the coming year.

🔍 Here’s a glimpse of what we explore:

Predictions into Google’s focus areas in 2025, and how these will impact your SEO strategy
A review of the biggest changes we’ve seen in search over the past year
The tools and techniques you need to win in the AI-dominated SEO landscape
How to leverage the newest updates from ChatGPT and Gemini for smarter SEO workflows
Why integrating SEO with marketing, product, and PR teams is more important than ever in 2025

Meet your webinar hosts 👇🏼

Jon Earnshaw

With over two decades of digital expertise, Jon Earnshaw is a pioneering force in SEO and academic research, renowned for coining the term ‘keyword cannibalization.’ A sought-after speaker and commentator on the SEO industry, Jon has headlined brightonSEO, and has featured in leading publications including Search Engine Watch and The Telegraph. As the Chief Product Evangelist and Co-Founder of Pi Datametrics, Jon drives innovation in search intelligence for global brands and agencies.

Andy Francos

With over 20 years in digital marketing, Andy has worked with leading brands like P&G, Cazoo, Haymarket, and Sky, blending a customer-centric approach with a passion for business, tech, and marketing. Creator of the Franc Talking newsletter, Andy shares unique insights on emerging trends and strategies. Known for his innovative thinking, Andy specialises in turning complex challenges into impactful solutions for global businesses.

Webinar Summary

Overview:
This insightful webinar explores the transformative impact of AI on search behavior, SEO practices, and content strategies as we head into 2025. Jon and Andy share practical examples, tools, and predictions to help marketers navigate this evolving landscape shaped by generative AI, conversational search, and algorithmic changes.

Key Learnings:

Generative AI is reshaping search behavior: Tools like ChatGPT and Gemini have significantly altered how users search and discover information. Conversational queries and AI-powered overviews are becoming central to SERPs, pushing traditional search results further down the page.
Trust and content quality matter more than ever: Google’s updates increasingly penalize low-quality, algorithmic content. Human-authored, experience-driven content that builds trust will continue to gain visibility and engagement.
AI is a powerful research assistant: Demonstrations of Gemini Advanced show how AI can sift through hundreds of data sources, including YouTube, Reddit, and Amazon, to produce comprehensive research in minutes. This shift marks a movement toward “conversational engines” in search.
SEOs must go beyond the website: Visibility now extends across platforms — TikTok, Reddit, YouTube, forums — meaning SEO must be integrated horizontally across marketing, content, and product teams.
Predictions and risks in AI evolution: With geopolitical shifts and rapid tech development, the pace of AI integration will accelerate. However, concerns around critical thinking, misinformation, and ad-influenced AI outputs highlight the need for ethical and strategic adoption.

Summary:
As we enter a new era of AI-driven search, marketers must prioritize authenticity, adapt to changing SERP dynamics, and use AI strategically — not as a replacement for expertise, but as an amplifier. The future of SEO lies in being where your audience is, producing trustworthy content, and leveraging AI to work smarter.