SEJ Webinar: 5 actionable ways to drastically improve the ROI of your SEO strategy

Jon Earnshaw, Chief Product Evangelist and Co-Founder of Pi Datametrics, and Sophie Moule, Head of Product and Marketing, discussed ways you can boost your search strategy by following 5 simple steps:

1. Identify seasonal keyword trends
2. Find and capitalize on low-hanging fruit
3. Maximize opportunities from the entire SERP
4. Optimize your content for informational searches
5. Find and increase your Share of Value