Using internal links to please customers & search engines
Internal Links have always been a crucial part of building brand presence online, but are even more so right now, as Google E-A-T is ramped up in prioritisation.
Dixon Jones reveals that Google doesn’t pay attention to domain authority, or even page-level link authority anymore; instead it looks at the authority of sections of content and even just sentences!
Find out more, including:
- Link best practices
- Defining internal link types
- Auditing internal links
- Link curation
- How to significantly increase your rankings via internal linking alone