Using internal links to please customers & search engines

In this week’s episode Jon Earnshaw & Dixon Jones, CEO at discuss internal linking and pleasing both customers & search engines.

Internal Links have always been a crucial part of building brand presence online, but are even more so right now, as Google E-A-T is ramped up in prioritisation.

Dixon Jones reveals that Google doesn’t pay attention to domain authority, or even page-level link authority anymore; instead it looks at the authority of sections of content and even just sentences!

Find out more, including:

  • Link best practices
  • Defining internal link types
  • Auditing internal links
  • PageRank
  • Link curation
  • How to significantly increase your rankings via internal linking alone