The Growth of Eco Friendly Trends in Search

In this week’s episode Jon Earnshaw & Sophie Moule, Head of Marketing at Pi Datametrics, discuss the growth of eco conscious consumer trends!

It’s hard to remember a pre-pandemic world, but there was once a trend sweeping the globe before Covid-19, and that was sustainability and eco conscious consumption.

Despite the pandemic, it’s unlikely that this trend will die down; if anything, consumers will be more conscious with their consumption.

Preparing and developing authentic, eco conscious strategies during this relative downtime is key!