The pandemic has thrown a lot of evergreen or expected product / interest search trends off course this year, and led to huge demand peaks and declines.
How can you plan for future events that lead to anomalous demand?
Phil Zohrab, MD at Ground Control Data in Australia, talks to Jon Earnshaw about the search demand trend growth caused by the pandemic across the globe (AU & UK), and the learnings that can be taken from this data to fuel future content and marketing strategy.
Download our search demand report for more Covid-19 trends.
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