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Using Internal Links to Please Customers & Search Engines

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In this week’s episode Jon Earnshaw & Dixon Jones, CEO at discuss internal linking and pleasing both customers & search engines.

Internal Links have always been a crucial part of building brand presence online, but are even more so right now, as Google E-A-T is ramped up in prioritisation.

Dixon Jones reveals that Google doesn’t pay attention to domain authority, or even page-level link authority anymore; instead it looks at the authority of sections of content and even just sentences!

Find out more, including:
– Link best practices
– Defining internal link types
– Auditing internal links
– PageRank
– Link curation
– How to significantly increase your rankings via internal linking alone

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