Which UK designer fashion brands dominate online?

This report delves into the popularity of both established and emerging UK designer fashion brands online, over the past four years, focuses on 315 single, designer fashion brand name searches in Google UK.

Brands will look at numerous sources of customer data to evaluate success, but with 3.5bn searches a day, search is one of the most comprehensive and crucial pools of insight.

While vanity name searches can be impacted by myriad variables, including positive and negative press, knowing a brand’s popularity in search can go a long way to determining its overall commercial value.