Sportsbook UK Leaderboard
Who dominated in Google UK for Sportsbook Gambling in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!
1st place
paddypower.com | 7% SoV
2nd place
oddschecker.com | 6% SoV
3rd place
betway.com | 5% SoV
Sportsbook UK | Q4 Leaderboard
Oct - Dec 2020
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
paddypower.com | 6.57% | |
| 2 | |
oddschecker.com | 5.57% | |
| 3 |  |
betway.com | 4.72% | |
| 4 |  |
williamhill.com | 3.09% | |
| 5 |  |
betfred.com | 2.96% | |
| 6 |  |
olbg.com | 2.79% | |
| 7 |  |
skybet.com | 2.65% | |
| 8 |  |
bettingsites.ltd.uk | 1.74% | |
| 9 |  |
betfair.com | 1.44% | |
| 10 |  |
novibet.co.uk | 1.44% | |
| 11 |  |
gambling.com | 1.40% | |
| 12 |  |
timeform.com | 1.30% | |
| 13 |  |
bet365.com | 1.16% | |
| 14 |  |
unibet.co.uk | 1.04% | |
| 15 |  |
betuk.com | 0.98% | |
| 16 |  |
coral.co.uk | 0.88% | |
| 17 |  |
freebets.com | 0.87% | New entry |
| 18 |  |
telegraph.co.uk | 0.68% | New entry |
| 19 |  |
freebets.uk | 0.61% | |
| 20 |  |
bwin.com | 0.60% | New entry |
Sportsbook report
Download the report to discover:
- The Gambling: Sportsbook landscape
- The most searched terms throughout 2020
- SERP Landscape
- The top performers
