Who dominated in Google UK for Luxury Fashion in Q1 2021?
burberry.com | 13% SoV
lyst.co.uk | 7% SoV
gucci.com | 6% SoV
Jan - Mar 2021
Pi Mi position |
Company | Website | Share of voice
Q1 Average |
Movement from previous quarter |
---|---|---|---|---|
1 | burberry.com | 13.43% | ||
2 | lyst.co.uk | 6.96% | ||
3 | gucci.com | 6.48% | ||
4 | flannels.com | 5.56% | ||
5 | farfetch.com | 4.92% | ||
6 | ![]() |
selfridges.com | 4.85% | |
7 | houseoffraser.co.uk | 3.03% | ||
8 | harveynichols.com | 3.00% | ||
9 | michaelkors.co.uk | 2.80% | ||
10 | harrods.com | 2.66% | ||
11 | ebay.co.uk | 2.54% | ||
12 | ![]() |
coach.com | 1.82% | New entry |
13 | canadagoose.com | 1.53% | ||
14 | johnlewis.com | 1.35% | ||
15 | michaelkors.com | 0.84% | New entry | |
16 | ![]() |
dior.com | 0.73% | |
17 | pinterest.com | 0.73% | New entry | |
18 | youtube.com | 0.70% | ||
19 | amazon.co.uk | 0.66% | ||
20 | moncler.com | 0.62% | New entry |
In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.
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