Insurance Leaderboard
Who dominated in Google UK for Insurance in Q4 2021?
1st place
moneysupermarket.com | 7% SoV
2nd place
gocompare.com | 6% SoV
3rd place
comparethemarket.com | 6% SoV
Insurance UK | Q4 Leaderboard
Oct - Dec 2021
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
moneysupermarket.com | 7.18% | |
| 2 | |
gocompare.com | 6.00% | |
| 3 | |
comparethemarket.com | 5.70% | |
| 4 |  |
aviva.co.uk | 3.90% | |
| 5 |  |
lv.com | 2.76% | |
| 6 |  |
admiral.com | 1.66% | |
| 7 |  |
confused.com | 0.96% | |
| 8 |  |
uswitch.com | 0.81% | |
| 9 |  |
legalandgeneral.com | 0.74% | |
| 10 |  |
moneysavingexpert.com | 0.74% | |
| 11 |  |
theaa.com | 0.72% | |
| 12 |  |
esure.com | 0.47% | |
| 13 |  |
directline.com | 0.46% | |
| 14 |  |
carwow.co.uk | 0.41% | |
| 15 |  |
postoffice.co.uk | 0.39% | New entry |
| 16 |  |
axa.co.uk | 0.36% | |
| 17 |  |
investopedia.com | 0.34% | New entry |
| 18 |  |
hiscox.co.uk | 0.34% | New entry |
| 19 |  |
travelers.co.uk | 0.27% | New entry |
| 20 |  |
gov.uk | 0.27% | New entry |
Travel 2021 overview
In our latest report, we explore the travel landscape in search across holidays, flights and insurance.
Download the report to discover:
- Search trends over time across holidays, flights and insurance
- The most searched terms
- Questions being asked
- The SERP Landscape for the most searched terms
- The top performers
