Insurance Leaderboard

Who dominated in Google UK for Insurance in Q4 2021?

7%

1st place

moneysupermarket.com | 7% SoV

6%

2nd place

gocompare.com | 6% SoV

6%

3rd place

comparethemarket.com | 6% SoV

Insurance UK | Q4 Leaderboard

Oct - Dec 2021

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 moneysupermarket.com
2 gocompare.com
3 comparethemarket.com
4 aviva.co.uk
5 lv.com
6 admiral.com
7 confused.com
8 uswitch.com
9 legalandgeneral.com
10 moneysavingexpert.com
11 theaa.com
12 esure.com
13 directline.com
14 carwow.co.uk
15 postoffice.co.uk New entry
16 axa.co.uk
17 investopedia.com New entry
18 hiscox.co.uk New entry
19 travelers.co.uk New entry
20 gov.uk New entry

Travel 2021 overview

In our latest report, we explore the travel landscape in search across holidays, flights and insurance.

Download the report to discover:

  • Search trends over time across holidays, flights and insurance
  • The most searched terms
  • Questions being asked
  • The SERP Landscape for the most searched terms
  • The top performers
Download here

Insurance Report

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Data analysed in the report:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Number of sites

    88,172

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