Insurance Leaderboard
Who dominated in Google UK for Insurance in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!
1st place
moneysupermarket.com | 15% SoV
2nd place
comparethemarket.com | 14% SoV
3rd place
gocompare.com | 7% SoV
Insurance UK | Q4 Leaderboard
Oct - Dec 2020
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
moneysupermarket.com | 14.70% | |
| 2 | |
comparethemarket.com | 13.60% | |
| 3 | |
gocompare.com | 6.88% | |
| 4 |  |
confused.com | 5.72% | |
| 5 |  |
admiral.com | 4.19% | |
| 6 |  |
aviva.co.uk | 3.41% | |
| 7 |  |
moneysavingexpert.com | 2.30% | |
| 8 |  |
lv.com | 2.19% | |
| 9 |  |
mustard.co.uk | 1.19% | |
| 10 |  |
uswitch.com | 0.965% | |
| 11 |  |
esure.com | 0.961% | |
| 12 |  |
axa.co.uk | 0.928% | |
| 13 |  |
simplybusiness.co.uk | 0.882% | |
| 14 |  |
money.co.uk | 0.843% | |
| 15 |  |
which.co.uk | 0.792% | New entry |
| 16 |  |
moneyadviceservice.org.uk | 0.639% | |
| 17 |  |
legalandgeneral.com | 0.606% | |
| 18 |  |
carwow.co.uk | 0.531% | New entry |
| 19 |  |
quotezone.co.uk | 0.510% | New entry |
| 20 |  |
asda.com | 0.457% |
Download the sample insurance report
Download the sample report to see outputs from Pi Market Intelligence including a share of voice snapshot, share of over time and search trends over time for the last three years.
