Insurance Leaderboard

Who dominated in Google UK for Insurance in Q2 2022?

14%

1st place

moneysupermarket.com | 14% SoV

13%

2nd place

gocompare.com | 13% SoV

11%

3rd place

comparethemarket.com | 11% SoV

Insurance UK | Q2 Leaderboard

Apr - Jun 2022

Pi Mi
position
Company Website Share of voice
Q2 Average
Movement
from previous quarter
1 moneysupermarket.com
2 gocompare.com
3 comparethemarket.com
4 aviva.co.uk
5 confused.com
6 lv.com
7 admiral.com
8 legalandgeneral.com
9 postoffice.co.uk
10 travelers.co.uk
11 theaa.com
12 elephant.co.uk
13 directline.com
14 quotezone.co.uk
15 asda.com New entry
16 hiscox.co.uk
17 moneysavingexpert.com
18 directlineforbusiness.co.uk
19 www.gov.uk New entry
20 rac.co.uk New entry

Download the Q2 Insurance report

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  • Search trends over time
  • The most searched terms throughout Q2
  • The questions your audience are asking Google
  • Opportunities within the SERP landscape
  • Top performers in your industry
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Insurance Report

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Data analysed in the report:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Number of sites

    88,172

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