Insurance Leaderboard
Who dominated in Google UK for Insurance in Q1 2022?
1st place
moneysupermarket.com | 12% SoV
2nd place
gocompare.com | 9% SoV
3rd place
comparethemarket.com | 9% SoV
Insurance UK | Q1 Leaderboard
Jan - Mar 2022
| Pi Mi position |
Company | Website | Share of voice
Q1 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
moneysupermarket.com | 12% | |
| 2 | |
gocompare.com | 9.28% | |
| 3 | |
comparethemarket.com | 8.62% | |
| 4 |  |
aviva.co.uk | 6.48% | |
| 5 |  |
confused.com | 2.66% | |
| 6 |  |
lv.com | 2.52% | |
| 7 |  |
admiral.com | 2.50% | |
| 8 |  |
legalandgeneral.com | 1.20% | |
| 9 |  |
postoffice.co.uk | 0.91% | |
| 10 |  |
moneysavingexpert.com | 0.87% | |
| 11 |  |
uswitch.com | 0.73% | |
| 12 |  |
theaa.com | 0.69% | |
| 13 |  |
travelers.co.uk | 0.65% | |
| 14 |  |
directline.com | 0.63% | |
| 15 |  |
hiscox.co.uk | 0.57% | |
| 16 |  |
elephant.co.uk | 0.57% | New entry |
| 17 |  |
axa.co.uk | 0.47% | |
| 18 |  |
quotezone.co.uk | 0.47% | New entry |
| 19 |  |
simplybusiness.co.uk | 0.42% | New entry |
| 20 |  |
directlineforbusiness.co.uk | 0.40% | New entry |
Download the Q1 Insurance report
Download the report to discover:
- Search trends over time
- The most searched terms
- Questions being asked
- The SERP Landscape
- The top performers
