Insurance Leaderboard
Who dominated in Google UK for Insurance in Q1 2021?
1st place
moneysupermarket.com | 14% SoV
2nd place
comparethemarket.com | 14% SoV
3rd place
gocompare.com | 8% SoV
Insurance UK | Q1 Leaderboard
Jan - Mar 2021
| Pi Mi position |
Company | Website | Share of voice
Q1 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
moneysupermarket.com | 13.66% | |
| 2 | |
comparethemarket.com | 13.71% | |
| 3 | |
gocompare.com | 7.62% | |
| 4 |  |
confused.com | 4.89% | |
| 5 |  |
admiral.com | 4.43% | |
| 6 |  |
aviva.co.uk | 3.54% | |
| 7 |  |
lv.com | 2.75% | |
| 8 |  |
moneysavingexpert.com | 2.09% | |
| 9 |  |
axa.co.uk | 0.99% | |
| 10 |  |
money.co.uk | 0.97% | |
| 11 |  |
mustard.co.uk | 0.86% | |
| 12 |  |
uswitch.com | 0.81% | |
| 13 |  |
esure.com | 0.80% | |
| 14 |  |
which.co.uk | 0.75% | |
| 15 |  |
legalandgeneral.com | 0.72% | |
| 16 |  |
simplybusiness.co.uk | 0.68% | |
| 17 |  |
directline.com | 0.56% | New entry |
| 18 |  |
carwow.co.uk | 0.55% | |
| 19 |  |
asda.com | 0.47% | |
| 20 |  |
quotezone.co.uk | 0.43% |
Download the sample insurance report
Download the sample report to see outputs from Pi Market Intelligence including a share of voice snapshot, share of over time and search trends over time for the last three years.
