Fashion US Leaderboard
Who dominated in Google US for Fashion retail in Q2 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!
1st place
amazon.com | 9% SoV
2nd place
macys.com | 6% SoV
3rd place
nordstrom.com | 2% SoV
Fashion US | Q2 Leaderboard
Apr - Jun 2020
| Pi Mi position |
Company | Website | Share of voice
Q2 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 |  |
amazon.com | 8.80% | |
| 2 | |
macys.com | 6.34% | |
| 3 | |
nordstrom.com | 1.73% | |
| 4 |  |
hm.com | 1.61% | |
| 5 |  |
pinterest.com | 1.42% | |
| 6 |  |
wikipedia.org | 1.36% | |
| 7 |  |
nordstromrack.com | 1.31% | |
| 8 |  |
asos.com | 1.31% | |
| 9 |  |
kohls.com | 1.24% | |
| 10 |  |
target.com | 1.21% | |
| 11 |  |
lulus.com | 0.89% | |
| 12 |  |
youtube.com | 0.83% | |
| 13 |  |
tillys.com | 0.72% | New entry |
| 14 |  |
bloomingdales.com | 0.66% | New entry |
| 15 |  |
aliexpress.com | 0.57% | |
| 16 |  |
gap.com | 0.56% | |
| 17 |  |
zumiez.com | 0.53% | |
| 18 |  |
pacsun.com | 0.50% | |
| 19 |  |
express.com | 0.49% | New entry |
| 20 |  |
missguidedus.com | 0.48% | New entry |
Search demand growth report
In our latest report, we look at which industries have seen significant growth over 2020, and how this has deviated enormously from our usual calendar expectations.
The trends we’re seeing right now are ephemeral, and the marketplace will soon become saturated. If you haven’t already, how can you put reactive strategies into place to capitalise on this new demand?
We explore health & household, fitness equipment & classes, home & garden, things to do at home, sportswear & loungewear, food & drink, electricals,e-learning, online gambling, insurance and communication.
